Getting Your Audience's Attention
Perhaps the first question should be, "Have I got your attention?" There are 29 reasons why I should have it. We live in a world of information overload. Are you getting people to notice you and pay attention to your message?
1. Standing Out in Your Target Market
Half the battle today is to get the right people to focus for 30 seconds on what you are trying to communicate. That's really all you have - 30 seconds, which is generous by many standards. Think about the distractions we tolerate daily that did not exist five years ago.
2. Building Trust with Your Audience
So how do you get the right people to stop and listen to what you have to say? How do you get them to pay attention to you and not the other choices available to them? How do you get them to believe what you say is the truth and that they can trust you? The relationship marketing foundation has always been about knowing, liking and trusting people to find, get and keep customers.
3. Offering Assurance to Your Customers
The future of your business depends on how you can provide the assurance you are the only choice for your customer to make. That's it. Devoting time to this strategy is meaningful and your customers will be thankful as well.
29 Strategies to Improve Your Business
Here are 29 additional strategies that could serve you well in the months ahead. I urge to give them good review. You might note some low-lying fruit. What strategies might work for you?
- Under- promise and over-deliver
- Maintain database of customers
- Keep in contact every 90 days
- Inform all customers of all product lines
- Consistent delivery of service
- Consistent product
- Newsletters
- Start member/VIP group
- Define customer “magic moment”
- Regular upgrades
- Offer service contracts
- Closed door sales
- Product of the month
- Ask them to come back
- Contracts
- Book next visit now
- Offer on their next purchase
- Referral rewards
- Accept trade-ins
- Offer in-store credit
- Scheduled post-purchase follow-ups
- Birthday/Holiday cards
- Become their ally/friend
- Labels, magnets and stickers
- Surveys
- Catalogues
- New product trials/info
- Promotional gifts with company name
- Shop competitors
- On-hold message
If you would like guidance and assistance implementing a more robust customer acquisition and retainage strategy, reach out to me today. Contact me to help improve your overall results in your business every day!
