Your next task here is to keep new customers coming back, along with your established and previous customers. By defining your customer's "Magic Moment," you can help ensure your current customers and a steady stream of new customers will keep coming back! We will focus on the nuts and bolts of defining your customer's "Magic Moment" and implementing a successful strategy to help you get the most out of this concept.
What Is My Customer's "Magic Moment?"
Simply, the Magic Moment is the proverbial marketing rubber meeting the road. This is where your customer experiences all the wonders of your marketing message. Here all your efforts in marketing, branding, and positioning of your company and products become a reality!
Often, tangible offerings to the marketing place are the Magic Moment experience for the client/customer. What is magical about your business, atmosphere, product, and service that helps set you apart in the market? What about your team?
This Doesn't Apply to My Business:
You may feel this 'magic moment' is a bunch of marketing hocus pocus and it could not apply to your business. Pay attention here. In very few certain circumstances, I would agree with you. You would be correct if you have a monopoly on a good or service and could not care less what your customer experiences (think about your last experience at the Bureau of Motor Vehicles).
But if your business is not the Bureau of Motor Vehicles, this magic moment concept can likely be applied to your business. So, you should not let that sort of thinking stifle your creativity. Believe me when I say:
"There is a 'magic moment' for every service and manufacturing business out there, no matter how mundane or a commodity like the offering is."
How To Define Your Customer's "Magic Moment"
To recap, your customer magic moment occurs when your marketing message is felt or experienced by the customer on a very real, personal, tangible level. It should excite emotion and drive action. Your magic moment is what is special about your place, your product, and/or your service.
The following are some suggestions on how to begin the analysis of determining your customer's magic moment.
Download the full article to learn the steps of Magic Moment Determination
Benefits:
You and your customer have many benefits when you have clearly defined your customer's 'magic moment.'
Action Steps with the Team: