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The word innovation itself can be intimidating to many. The word represents change, and change is something many of us do not like. This resistance to change can be for many reasons.
As human beings, we appreciate predictability and the ability to proceed without added stress, difficulty and conflict. We will do almost anything to avoid conflict, necessary or not.
I do not know about you, but I do not like being or feeling stuck! However, I do find myself from time to time in a stagnate state. Stagnate in mindset and action. I believe this to be a function of lack of discipline and inattention to results. Or ... just being human!
From a personal standpoint, to be innovative might seem to be fake or not being yourself. But to be the same person 5 years from now does not seem too smart either. To be authentically innovative from a personal standpoint sounds much better.
